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Webinar - The Global Business of Coaching: A Meta-Analytic Perspective

  • 29 Sep 2020
  • 5:00 PM - 6:00 PM (UTC+08:00)
  • Zoom


Webinar Invitation:

The Global Business of Coaching:
A Meta-Analytic Perspective

An exclusive EMCC APR Virtual Book Launch


Dr David Lines & Dr Christina Evans 

Tuesday 29th of September 2020

You are invited to the first exclusive virtual launch of ‘The Global Business of Coaching: A Meta-Analytic Perspective’, published by Routledge.’ This webinar has been tailored to the unique requirements of coaches in Asia Pacific.

Dr. David Lines and Dr. Christina Evans will be facilitating an interactive webinar to discuss their new book. They will share and discuss relevant findings for coaches practicing in Asia Pacific. They will illustrate their talk with metaphors and examples taken from their research for the book as well as sharing questions posed in the book that are intended to stimulate further debate about the global business of coaching.

The webinar will be of particular interest to practicing coaches in Asia Pacific as some of the background research is drawn from the Asia Pacific region. There will be opportunities to ask questions about some of the key findings, such as coaching metaphors, coach education and the impact of new and emerging technologies on coaching.

David and Christina will talk about three metaphors, ‘Wild West’, ‘Gold Rush’, and ‘Seafood Market’ that they uncovered during their research and discuss how these might act as images to help explain the global business of coaching.

They will also discuss some of the questions and challenges that they set out to explore in their research with coaches:

  • How does coaching differ in a variety of cultural environments and how has it morphed from its original purpose of ‘life coaching’?
  • Is coaching a profession, or an industry? If considered a profession, what stage is coaching in terms of developing as a profession?
  • What tensions, if any, are there between coaching evolving as a profession and the economic imperative of coaching practitioners needing to earn sufficient income from coaching to survive? 

The aim of the book

Our aim in writing this book was to produce something that resonates with coach practitioners who want to develop their practice and stimulate a more reflexive approach to coaching, as well as provide a resource that can be used in coach education. In addition, provide a foundation for further questions and possible research into coaching as a field of study and as an emerging profession.

We also wanted to uncover some of the tensions and challenges that practicing coaches face in Asia Pacific. In particular as other work suggests the over-reliance on a mono-cultural perspective, where one culture dominates the discourse of coaching and does not take into account the hidden differences that exist in coaching as a global practice.

To obtain a copy of the book, together with a 20% discount please download this book promotion flyer.

About the authors:

Dr David Lines

David is currently the owner and founder of David Lines & Associates, a company based in Singapore. He commutes between Hong Kong and Singapore on a regular basis working as an executive coach, researcher, and practitioner supervisor. Prior to setting up his own business he worked in the Civil Service College in Singapore as an internal consultant, developing the capacity and capability of internal facilitators of leadership practice. David moved to Asia in 2011 as the Regional Director, Lead Consultant, Asia Pacific, of a UK based leadership development consultancy. In his earlier career he worked as an educationalist in the UK National Health Service.

David researched the career paths of executive company directors for his doctorate. He has carried out research, interviewing over 50 CEOs in the FTSE 150, for KPMG, to produce a co-authored report with Peter Hamill, Thriving in a Diverse Business World. His current interests include executive development and coaching as a profession. He has co-authored, with Christina Evans, an article on identity work in coaching and co-presented conference papers on coaching in a global world.

Dr Christina Evans

Christina is currently Head of Graduate Employability, in the Business School at the University of Roehampton— London and has taught in the Higher Education sector for around 16 years.

Prior to joining Roehampton, Christina had a career as an independent HRM researcher and consultant, whilst completing her Doctorate. In her earlier career she worked in various operational roles in the Information Technology Division of Marks & Spencer.

hristina’s research interests include career development and talent management, as well as diversity management within organisations. She has published several books and commissioned reports aimed at academic and practitioner audiences. Her key book publications include:, Engaged With What? Employee Engagement Viewed Through a Different Lens, published in 2015 by bookboon.com; Re-Tayloring Management: Scientific Management a Century On, a co-edited book published by Gower in 2013, and Managing for Knowledge: HR’s Strategic Role, published by Butterworth-Heinemann in 2003.

Registration & Logistics:

Follow this link to register your place

When:   Tuesday 29th September 2020

Time:       5pm Singapore/Shanghai/Perth 

9:00pm Auckland
7:00pm Sydney/Melbourne/Brisbane
5:00pm Singapore/Shanghai/Perth
4:00pm Bangkok/Jakarta/Ho Chi Minh City
2:30pm New Delhi
10:00am Central European Time
9:00am UK

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